Owing to the popularity of the Indian movie by Hrithik Roshan-Katrina Kaif starrer, ‘Zindagi Na Milegi Dobara’, the tour operator SOTC is reported to be marketing a seven-day Spain package using the movie to promote the La Tomatina festival.

SOTC, an outbound travel brand of Kuoni stated that it is the first Indian travel company to organize a trip to the festival, which was made popular in India by the movie, and La Tomatina festival is taking place in the southern Spanish city of Bunol as tourist hurled tomatoes on each other in friendly fights, a tradition that dates back to 1945.

Kashmira Commissariat, Chief Operating Officer of Kuoni India, said: “There has been a surge in demand and we do have several packages for Spain, but this is the first time we have organized an exclusive package to the La Tomatina festival”.

However, the response is said to have been good, as the company has received many inquiries from couples and young people who want to have an adventure and experience the culture. Hence, the deal will enable Indian travelers to visit all the locales, where Yash Raj movies were shot, as well as Chandni, Darr and Dilwale Dulhaniya Le Jayenge.